PuroClean
Overview
PuroClean is a property restoration franchise network that offers services to residential and commercial customers who have experienced damage from disasters like water, fire and mold.
Zbra Studios created a new franchise sales website for PuroClean. This website was designed to encourage prospective franchisees to learn more about the PuroClean business opportunity. It was important to differentiate this site from the consumer sales website, where people go to request disaster restoration services. To do this, Zbra Studios crafted a website with clear messaging and strong calls to action. There is also an interactive map that displays current business opportunities by state.
The new custom-theme WordPress site includes updated, SEO-optimized content and landing pages, and integrates with the client’s CRM. Zbra Studios also assisted in the creation of lead-generating landing pages and branded sales emails.
SEAMLESS PAGE
TRANSITIONS
Create
A SMOOTHER
USER EXPERIENCE
Key Takeaways
Restructured website navigation and crafted a new UX strategy to maximize leads
Integrated franchise lead capture directly into FranConnect using an API, and built a status-driven drip campaign designed to connect with new prospects
Ongoing Search Engine Optimization to help PuroClean be discovered through relevant online searches
Awards
Gold Website Award from Vega Awards
Silver Website Award from NYX Awards
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