FirstLight Home Care
Overview
With locations across the United States, Zbra Studios worked with FirstLight Home Care to create a fresh take on current branding and a new website network for corporate and local users alike.
With the focus on a seamless, easy-to-use site for various personas, corporate and local messaging successfully paired for the best experience and feel. A new main corporate brand website was first emphasized, then Zbra Studios built a multi-microsite ecosystem for all individual franchisee locations nationwide to tailor their sites to what services and resources were available and more.
CREATED
OVER 150
Microsites
FOR
INDIVIDUAL
FRANCHISEES
Key Takeaways
Helped with company messaging updates, services and offerings messaging throughout the new site
Created over 150+ branded microsites for all individual franchisees
Optimized the website for SEO and SEM, focusing on a simplified and effective conversion funnel, bettering their new-user experience
Created new landing pages and conversion opportunities to excel marketing reach
Awards + Press
Gold Website Award from Horizon Interactive
Advertising and Public Relations Award for Rebranding from Aspect Marketing
Gold Website Award from Vega Awards
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